Here are a few ways that you can use twitter to develop relationships with your audience. In strengthening these bonds, you are more likely to have a sustainable customer base. As a result, you will be renowned as a trusted and reliable brand - two gold stars for your business.
Direct Mentions Aren't Always the Way to Success. Often, businesses only look for direct mentions about their brand. When you're doing this, you're missing out on thousands of conversations that you can have with potential clients. People often tweet if they are searching for a certain service or product... so stay attuned to keywords that relate to your industry. Get the conversation started with these potential clients.
Natural Conversations are the Best Conversations. Don't be pushy. Engage in dialogue that feels natural; you don't want every tweet to feel like a blatant plug for your brand. People will be much more apt to follow (and trust) your brand if they feel like there is a real person behind the tweet.
Invite Conversation. Don't make every tweet a glorified advertisement for your brand. Ask your audience questions; invite them to engage with you. If your audience feels like you want to hear what they have to say, they will be all the more apt to form a deeper relationship with your business.