Social media is a driving force in the modern marketplace. For small businesses, it provides a perfect avenue to gather new customers and ensure that people keep coming back. Although social media is constantly growing and shifting, this trend is a must-know for anyone trying to get the most out of their online presence.
Visuals Are Key
On average, Facebook posts with imagery get 104% more Shares and 53% more Likes. Accompany your post - no matter how lengthy or concise - with an image that will attract and engage the reader. Before you post, ask yourself: "Is this something that makes me stop and stare?"
We live in an era where the average attention span hovers somewhere around 8 seconds. With only a few precious moments before someone feels inclined to "click away," it's important for businesses to do all that they can to stand out. Imagery - whether funny, beautiful, abstract, or simply offbeat - are a great way to reel in your audience.
Harness the Power of Video
With video social outlets so readibly accessible and easy-to-use, it's little wonder that they've become such a popular way to leverage one's online presence. In addition to more traditional platforms like YouTube, businesses can also use Vine, Instagram, and beyond to add a little action to their social media presence.
If this feels like just another thing to add to your already-extensive laundry list, why not get in touch with this Sacramento social media company to let them take care of the details?