Whether you run a small charity, a big museum, or an organization that saves the Tasmanian Devils from extinction in Australia, using Silicon Valley web design for non profits can help you convey your message more effectively, increase user engagement, and encourage more people to answer your call to action, becoming your fans, volunteers, or even sponsors. Non profits need to persuade, not necessarily to sell, and that makes for a slightly different approach when it comes to web design. Not sure how web design for non profits differs from web design for businesses? Find out below.
Use of images
Non profit web design is more persuasive when it uses images of the people, animals, or areas it tries to save or help, rather than stock photos, which are somewhat impersonal and often provide an idealized version of things. That doesn’t mean that images on non profit websites aren’t shot by professional photographers or enhanced with Photoshop, only that they are not generally taken in the studio.
About and Mission Statement Pages Have Priority
On business websites, customers may or may not check About and Mission pages – their main interest concerns the products and services available. But on non profit websites, however, these pages are generally the ones that receive the most attention. The trend on the Internet is for About and Mission pages to contain much more than text: graphics, timelines with infographics, even video messages from the head of the organization.
Our web design services can help you create About and Mission Statement pages that present your history and aims in a visually appealing format that has a more powerful impact on viewers.
Prominent icons of sponsors and partners
Many non profits feature on their website a large cast of partners and sponsors – often big names – which act in a way as endorsers that encourage people to join in the cause. You’re more likely to support a charity you’ve never heard about if on the homepage you find in the sponsor section the Coca-Cola, Facebook, or Google logo, no? So make sure you boast with your sponsors.
Stories move people, make them get up from their chair and act. A section devoted to people or animals your non profit has helped, with a small story for each of them, including a photo or maybe a video, will have a strong impact on viewers. To make sure that the page is well-made and compelling, harness the power of web design
Regardless of the type of nonprofit you run, it’s important to understand that professional web design is key to winning supporters. Not only it makes you convey your message and state your goal more effectively, but it also helps you build trust and credibility. After all, you wouldn’t donate money to a charity whose website looks about to fall apart, would you? Need professional Silicon Valley web design service? We are glad to help. Contact us to learn more; we're a small business marketing blog that is always delighted to help.
Image Source: [Flickr/Fle]